![]() ![]() The new ads now have Long portraying himself, completely aware of his past as the "Mac" from the old ads, and confiding in viewers that he's now "just Justin". However, no one could have expected Long ever switching camps – which is exactly what a new series of ads from behemoth chip manufacturer Intel has managed to make happen.įor its latest campaign, the tech giant recruited Long to once again compare Macs to PCs, but this time batting for the other team. If you're interested, many of them still float around on YouTube, and are still being watched right now.Ĭrucially, the series also solidified Long's identity as the "I'm a Mac" guy, with his portrayal of the confident and calm "Mac" translating into one of the more memorable marketing personas during the 2000s. ![]() The series of ads gained immense popularity, with its grand total of 66 episodes helping Apple grab plenty of attention towards its innovative products and features. ![]() Most importantly, they always managed to highlight features for a bevy of Apple products ranging from Mac hardware perks to convenient iPhone software hacks. ![]()
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